Congratulations! You’ve decided to get started improving YOUR website! Comparing the three options below, you’ll find “Ladder to Success,” a one-step-at-a-time method, “Start to Finish,” an all-in-one method,and “Tips for DIY,” a DIY-with-directions method. I know one of them will work for you.
I am proud of my skills spotting problems on websites and solving them for the owners. You will become one of my satisfied customers when you choose Erickson Creative for your website improvements, I’m almost sure.
Ladder to Success
DESIGN Logo / Nagvigation / Organization
Your website gains a professional look and easy operation that invites visitors to return again and again.
With my first impression of your website, I decide what’s working and what isn’t. Logo, background color or artwork, navigation bars or column, and page layout. Then, checking the secondary pages, I’ll see if the navigation and organization is working. If you have WordPress, I’ll check out the theme you are using. If needed, we’ll get a different theme and continue with our redesign. You don’t have WordPress? It’s time. I’ll get it set up, find and adapt a premium theme for your company’s colors and layout, and get all the appropriate widgets and plugins working and in place. This is an overhaul you can’t miss. It’s the front end and the engine of your website – an excellent place to start.
Evaluation, organization, colorization, theme adjustment &/or selection (your cost to buy), widget and plugin placement and set up. As a bonus I’ll include membership at WordPress101.com video tutorials.
DESIGN: $195 USD
MESSAGE Your Story / Special Offers
Giving your visitors the answers they seek means they start to trust your company and your products.
Taking your prospects point of view may be a new concept to you, but I find it a great challenge to restructure a sentence so that it answers prospects questions. You are the expert on what those questions are; I will need to learn about your products and your company to do this right. (Questionnaire) Testimonials need to be collected, too.
I’ll also develop call-to-action ideas along with artwork; you may need to do some collecting of materials or some writing to make these work. This important lead-generating step is crucial for your website’s success. Another good first step, but can fit in at any step in the process.
MESSAGE: $99 USD
SEARCH SEO / Traffic Generation
Using the right words in titles, headings and stories will result in good ranking in searches and new visitors to your site.
With answers to your questionnaire in hand, I’ll research keywords for your business to learn what words and phrases your prospects are using to find websites such as yours. If you already have a list, I’ll check out those keywords to see how they work right now (they do change over time).
Your keywords next need to be used all over your site, generating traffic as they go. If you have a blog, I’ll check that those words are being used in the titles, the sub headings, and throughout the story. If you don’t have a blog, it’s the best traffic generator available. (Make that your next step.) “Search” can fit in at any step in the process.
SEARCH: $195 USD
SHARE Blog / Other Social Media
Gain word-of-mouth credibility and authority by participating in social media and writing blog articles regularly.
You get to pick what fits you with this one: Blog, Facebook, Twitter, LinkedIn, Google+. The Blog is one of your most important traffic building and prospect-pleasing parts of a website, so that’s my recommendation for a must-have. I’ll give you several titles for articles for the blog, but you must write them. I’ll follow up with SEO work to make sure the articles are as effective as we can make them.
The social media outside this website are important, so we need to discover where your prospects are, what media they are using to find products and services. If you already have any of these social networking accounts, I’ll determine what you need to make them effective lead-generators that also give you credibility and loyalty. Add in the social accounts at any time, but get your blog started right away.
SHARE: $99 USD
Start to Finish
Your seriously improved website will help accomplish your goals and make your life easier.
START TO FINISH Bundle: $549 USD
Tips for DIY
Frustrated entrepreneurs love this option to continue with your rewarding DIY methods. With all my tools and direction you’ll produce the enormously improved website you want.
With a thorough evaluation and guidelines, you’ll be able to whip your website into shape, step by step. I’ll include my recommended sources for hosting, WordPress themes, and suggestions and recommendations for use of theme widgets and plugins to make this project straightforward and painless. In addition, I’ll include sources for learning about blogs and writing, social media, and WordPress.
TIPS FOR DIY: $99 USD
