Take just a minute to consider your buying methods. You probably buy from companies or people you know, right? What if it’s your first time to a website, looking for a product or service? What helps you decide to buy? This seems automatic, doesn’t it?
The following are books I’ve read that helped me succeed. May they do the same for you. Ann Handley & C.C. Chapman’s Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, and Webinars (and more) that Engage Customers and Ignight your Business Scott Stratten’s Unmarketing: Stop Marketing, Start Engaging ProBlogger Darren Rouse’s 31 Days [...]
What is Pinterest? Pinterest is an online website that provides each user with a series of “boards” where you “pin” photos of items you find on the web. Pinterest calls these your favorite things. Each board has a title you give it and a selectable list of categories. All of these labels are browsable by [...]
Visitors are going to your website looking for answers. To connect with them, your website is the place to go for these answers, right? You’re offering visitors a solution with a free e-book, a sample of your services, or examples of how your customers are using your product or services, still right? OK, how about [...]
The Internet and fonts are not something graphic designers, like me, have thought much about since the internet’s inception. Plain (san-serif) fonts, like the text shown, and schoolbook text (serif) were our only choices. That has now changed in a big way. These days, with a web-licensed font – or Google’s fonts – we graphic [...]