The following are books I’ve read that helped me succeed. May they do the same for you. Ann Handley & C.C. Chapman’s Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, and Webinars (and more) that Engage Customers and Ignight your Business Scott Stratten’s Unmarketing: Stop Marketing, Start Engaging ProBlogger Darren Rouse’s 31 Days [...]
What is Pinterest? Pinterest is an online website that provides each user with a series of “boards” where you “pin” photos of items you find on the web. Pinterest calls these your favorite things. Each board has a title you give it and a selectable list of categories. All of these labels are browsable by [...]
You want to get into social media, but you have no idea where to start. Do you just jump in to Twitter, Facebook, LinkedIn, Google+, and the various other sharing networks? Sounds like jumping into the deep end, I think. Doing an excellent job with one of them rather than doing a mediocre job at [...]
What is it that people are talking about when they mention “social media”? You’re probably guessing Twitter, FaceBook, something involving frequent short messages, or something like that. It’s time to get a real handle on what social media is all about. I’m going to give you the basics. First, let’s try the Wikipedia definition. Social [...]
What is a Gravatar and what’s it for, you ask? It’s a globally recognized Avatar developed by WordPress developer, Automattic. So that means it started life and use via WordPress. This identifier –your photo or logo or icon – is a great way for people to begin to recognize you, and to put a face to [...]