What is Pinterest?
Pinterest is an online website that provides each user with a series of “boards” where you “pin” photos of items you find on the web. Pinterest calls these your favorite things. Each board has a title you give it and a selectable list of categories. All of these labels are browsable by other users, in categories they select.
People are using pinboards to find items for their weddings, find trends in home decor, and discover new favorite recipes. Why should you, a business person, be interested?
My answer: Something this popular, this easy, this fun, should have a way to connect with potential buyers. I’ve read a helpful post by Social Media Examiner, and thought you might like some of their 26 tips for using Pinterest for YOUR business. See if you agree. — 26 Tips for Using Pinterest for Business-- by Social Media Examiner. One way or another, you’ll have 26 tips to get you going.
Is Pinterest for you, or me?
Pinterest is a fantastic venue for businesses that use photographs extensively. Otherwise, there is little to “Pin.” Those of us with service companies try to find interesting artwork or photos for our posts, eBook covers, or maybe a screenshot or infographic. But without a photo-centric product or business, the whole pin idea becomes contrived in my opinion.
Visitors to my Pinterest page “rePin” and comment on photos I’ve collected of foods, quotes, books, and animals, not blog post artwork or website screens. Maybe I haven’t found the right followers?
What do you think? Is it all fun and foods, or do you use it to show interesting business ideas you’ve found? Tell us your views on Pinterest below in the comments.