FaceBook is an enjoyable way to meet people and another way to connect with people you already know. But you can take it much, much further. These days Facebook for business is a whole new page and site of its own. Add a nice cover photo or artwork on the top of the page and you add some beauty to this collection of events, people, and comments.
On your business-focused Facebook page, to make sure newcomers understand who you are, where you’ve been, and what you do, spend some time adjusting your About descriptions, Photos, Link tabs, and make each of them distinctly You. The banner photo is your main introduction. Make it uncluttered, something about your business, or a business photo. The “About” statement is right below it.
Keep up-to-date. Don’t let a week go by without checking your page and responding to your requests and comments. Your page questions,”What’s on your mind?” Add an interesting business item or special event, your activities in the community, or comment, maybe about a newsletter or newspaper article. Keep your page interesting with updates and responses to comments.
When you notice something interesting that you don’t want to add to the Wall/Status (news feed), try the Notes tab (home page-thumbnail row-right side down arrow) as a good alternative. I use Notes to tell visitors what to expect on my page.
Be sure to have links to your website and/or your blog in your About information. The new format provides a whole cluster of options you can use to tell people about you. Just do the parts that you’d like to talk about, say new movies or music or your travel.
You can create pages for your business, for your yoga group, for your summer extravaganza event, for your pottery hobby. Whatever your interests, you can connect with the people that are part of that interest, or make new ones with FaceBook. Your Page or Pages is/are an offshoot of the Profile, but not linked or seen by your Friends unless they click on a link to it.
Don’t try to use your profile for business unless you are in the business of You, i.e. Betty Jones, actress. A business page has a whole set of new components you need to consider for success on Facebook. Consult some of the resources below for much more detail, some tutorials and e-books.
Here are some resources I’ve used and recommend:
- Mari Smith, social media speaker and author, Facebook her speciality. Facebook link | Mari Smith on the Web
- The Idea Girl Keri Jaehnig’s blog, “How to Navigate the New Facebook Timeline“
- Tommy Is My Name, Facebook Marketing blog articles.
- Social Media Examiner: Facebook 101 Business Guide
- Amy Porterfield, social media strategist and co-author of Facebook Marketing All-In-One for Dummies || Amy on Facebook, Twitter, Website
- Andrea Vahl, Social Media Coach, website
Most of these sources has many articles and tips on Facebook. It’s a fun process that you can jump in and have fun with. If you use some of these articles to learn, you’ll have several ideas to try out, so there’s never a dull moment. With some diligent study and regular activity, your Facebook page can become a source for new business, or new group members, or whatever you want it to be.
This is merely an overview of Facebook. If you need to learn something specific, please ask your question below.