Is there any truth to the idea that including a blog in your website will improve your Google ranking? Yes. Simply yes. Now wouldn’t you like to know why?
Why Blogs Rock, er.. Rank
Every blog article in your WordPress website is going to contain keywords. Those keywords emerge automatically from this text because you’re writing company-centric articles – how to use the product/service best, and how other people are using it, what others have to say about it. Your Google-search-worthy keywords are going to be there. How easy is that?
Another reason Google likes blogs is that you are now adding more and more new pages to the site on a regular basis (website activity plus more pages). New information from the site it what Google is looking for. New activity is listed before older pages with the same keywords. Now you know another reason to write that blog. Get going!
In a WordPress blog there are “pages” (the mostly non-changing part) and the “posts” (current articles), plus any comments that your visitors make about those interesting pages and posts. Both pages and posts have the option of being given additional keywords known as “tags,” plus one or more “categories.” OK, now we have both the text on the page, the title, plus the category and the tags. Sounds like a lot of opportunity for Google to find what it is looking for in a search – more and more keywords and phrases.
WordPress Websites: an Endless Story
The pages-posts-tags-category-title advantage over a regular page on a static website is that you can adjust those pages, posts, etc., tomorrow if you want to emphasize another keyword phrase/sales campaign. The title needs to stay the same so that Google doesn’t loose the link to the page or article, but you can reword all you want. Change photos, add paragraphs while removing others. It’s like a never-ending story you get to make your own, at will. What an opportunity!
Compare this to a regular HTML website where little is changed from week to week (Google likes an active page), and keyword-filled text has to be inserted into a custom design by the web designer. Want to fix that text, tweak it a bit? Call the web designer. (That’s me, by the way. I do a lot of tweaks, but not usually to fix keywords, just new information.)
If you could do it yourself, you might take more time to add those new keywords you’ve noticed people are searching for instead of just updating the date of your next event.
WordPress vs. HTML: Bottom Line
If you were starting from scratch, I don’t think you could do better than a WordPress with a blog for high Google ranking. I recommend changing to a WordPress site from your low-lead-producing HTML website as well. When the new WordPress site is operational, you’ll wonder why you waited so long to make this happen. I know I did.
The high ranking won’t happen overnight. But a WordPress website with a blog of keyword-laden and ever changing pages will rank head and shoulders above those of an HTML site. And, you can do new posts or changes (with keywords, right?) whenever you want!
Here’s some backup on my point of view, “The Fastest Way to Increase Your Google Ranking,” via Social Media Examiner.
Look over my other articles about WordPress and see if you agree that this is the way you want to do your new blog. I’m also offering my free 10-step Website Eval (.pdf) as a tool to check out your site to see what you want to improve. What’s the one thing you still want to know? Let me know in the comments below.
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